Varzak Honey – Global Distribution Powered by the Connect Marketplace Platform
More and more Croatian producers are discovering the advantages of our network and recognizing the benefits of our business model. One of them is Mr. Boris Varzak—the bee whisperer—a man who understands honey on a completely different level. That’s why we’re especially pleased that he recognized the value of our platform and chose Connect Marketplace as the springboard for his global success.
Working with clients who already have a well-developed production, but perhaps even more importantly, who have the ambition to conquer global markets with their quality, is a special privilege for us
Perhaps one of the finest examples of local production successfully growing through the Connect Marketplace platform is this creative entrepreneur with an incredible passion for his business – Mr. Boris Varzak. A man for whom honey production is part of his DNA, he pushes the boundaries of beekeeping in processing and distributing 100% organic honey of exceptional, even premium quality, with determination and vision.
Jars of honey from this harmonious family estate can already be found on the shelves of most supermarkets in Croatia. Boris has developed a full range of his own brands, each carefully crafted with quality and packaging to target specific markets and communicate efficiently with customers. But as with any ambitious entrepreneur, Boris wasn’t satisfied with distributing his honey only in Croatia—his ambitions opened up other markets, and with them, new responsibilities and commitments.
Some might say it’s almost impossible to find a producer in Croatia who grows so steadily, overcoming the many challenges that are often present here. But Varzak has certainly managed it—perhaps most of all thanks to his deep understanding of his product and all business processes, as well as a somewhat conservative business approach. Sometimes, you have to know when to pull the brakes, and Boris has always done so when it mattered most.
Today, with almost four successful brands, strong market presence, unwavering quality, and logistics capable of handling even the most demanding orders, Mr. Varzak has closed the distribution circle—except for one of the fastest-growing channels with surging popularity: the eCommerce market. That’s where we stepped in to help, with our Connect Marketplace platform, designed to be the most efficient solution for producers.
From B2B to B2C – All Managed from a Single Interface
Varzak Honey’s main needs were high-quality presentation of their products and production. That’s why we first designed an online store and corporate website in one, as the foundation for brand recognition and product distribution. The result was a complete redesign of their main site, www.varzakmed.hr, which set the stage for all future brands. This webshop/site was also given an international face, with translation into nearly seven foreign languages and support for several market currencies.
The main site takes you directly to the https://b2b.varzakmed.hr, which is dedicated exclusively to users of the Varzak Honey wholesale system. Here, you can place orders at wholesale prices with price lists tailored to you as a buyer, with full logistics support for all order types.
Brand Store for Good Vibe Honey – A Premium Line of Quality Honey
Good Vibe is a truly outstanding story in the world of honey production. It’s a high-quality honey, created with passion and expertise—thanks to Varzak Honey’s collaboration with its partners. Just as the right vibe among bees is essential for finding the best blossoms, that same good vibe is needed among Varzak’s cooperants and team in creating this honey. Very soon, you’ll be able to order this premium honey directly from the producer through our official website.
Mediterra – Premium Honey for the Global Market
The best of the best—this is premium in every sense. Every batch of honey at Varzak Honey is tested for quality—using various analyses, tests, as well as the team’s experience and know-how. Only batches that reach the highest standard of organic honey and flavor profile become part of a limited series of four top types of honey, packed with care in beautifully designed 450g jars, intended for the most discerning gourmets and lovers of healthy food.
On www.mediterra.hr, soon to be relaunched, you’ll be able to order this natural delicacy with home delivery.
“Just as I seek perfection in everything I do, I needed the same in my digital business and marketing. Today it’s hard to find a company you can rely on—one that delivers what’s promised, and takes full responsibility for the work. Once I understood the Connect Marketplace model, where everything is based on performance, I knew I was talking to the right team. After all, nobody risks their know-how and resources unless they’re confident in what they do. They earned our trust, and we gave them the same, to make us a global brand. Across nearly four sales channels and with our presence on specialized marketplace platforms like HoReCa Point, our sales system expects top results. Best of all, we manage everything from a single admin dashboard, with every order sent directly to our warehouse using the Easy Print system from Connect Marketplace, which prints orders in real time! They even handled all the photography and video for our web and marketing needs, which is ideal—they know exactly what they need. We look forward to continued cooperation, with a full plan for 2024, and mutual ambition on both sides—the foundation for any quality partnership.”
Boris Varzak, Varzak Honey
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